"To offer an E-commerce space that connects the African American community to itself, to it's goods, to its services, to its buying power - in order to - foster and establish a sound economic infrastructure that builds and sustains economic wealth in African American communities worldwide."

The African American Connection is committed towards maintaining a structured environment where every participating Member Merchant and Associated Group can secure a functional webstore designed to enhance their presence within the African American consumer market.

We Pledge to maintain a professional, committed customer support system, specifically designed to service our Member Merchants and Associated Groups.

We Pledge to train and teach all participating Member Merchants and Associated Group representatives through scheduled training webinars which will provide them with instructional guidance and orientation through the process of building out their webstore platforms.

We Pledge to maintain a professional atmosphere and environment, needed to assure the proper guidance and support expected by our participating members.

We Pledge to be 100% committed towards your successful engagement with the AAC, as long as you are responsibly committed to your own success within our platform.

We Pledge to help you, to help yourselves to grow, and prosper through your participation within this collective marketing and shopping business model of the African American Connection.